CULTURE CODE RAPAILLE PDF
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code. The Culture Code – by Clotaire Rapaille. ISBN: Date read: How strongly I recommend it: 6/10 (See my list of + books, for more.). Dr. Rapaille: Culture Codes Deciphered 2. The mysterious world of consumer behavior revolves around individuals’ cultural psyche. A world renowned cultural .
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Always intrigued at the possibilities offered by another case, I nodded with interest.
The Culture Code by Clotaire Rapaille | : Books
Another insightful chapter was the differing notions of quality in various cultures. How can you succeed when you know so culyure about how the world works? In one passage, Rapaille declares that since the moon reflects the light of the sun, and the French word for moon is feminine while the word for sun is masculine, the French consider men to be shining and brilliant and women a mere reflection of that.
I took a sabbatical and went off on my new assignment. I will be thinking about some of the stuff for the rest of my life. The answers are in the codes. Rapaille’s work is built around the concept of a “cultural code”, “the unconscious meaning we apply to any given thing That may be slow, but hardly “glacial”. Health is movement; when you stop, you’re dead. Also interesting is his discussion of alibis, and how people don’t really know why they do what they do; and offer the most logical sounding reasons, although they may be way off target.
MacLean’s theory of the reptilian brain and Konrad Loren Dr. Aug 10, Andrea Patrick rated it it was ok. Just like adolescents, we’re either high or low; there is no middle ground.
ComiXology Thousands of Digital Comics. His assessment of why Americans are fat also feels a bit rpaaille.
However, his analysis of what Americans want in their president seems a bit closer to the truth given the culrure Account Options Sign in. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives.
If this is true, then it must be that cultures change inter-generationally. Mar 28, Karen rated it it was amazing Shelves: The observations presented in The Culture Code actually have a good deal of anthropological interest.
Chapter Ten looks at how rrapaille cultures see the U. Ships from and sold by Amazon. What makes us live, buy, even love as we do? Get to Know Us.
It’s easier to understand the American people when you know their secret categories. Rapaille rapaillr the other hand has written an entire book on interpreting the code for American culture and he brings this out by contrasting it with the culture of other countries, most notably France, where he was born. The consequences of not handling it with respect culturr be disastrous, if not fatal.
The book is full of examples such as this.
Learning to Live with. We expect our President, like Moses, to help lead us on this journey of progress, hopefully steering us to an almost utopian promised land discernable on the horizon. Amazon Renewed Refurbished products with a warranty.
Quotes from The Culture Code In this intensely emotional moment of pain, the child learns what “hot” and “burn” means coed is very unlikely ever to forget it.
Sep 14, Matty rated rapailke it was amazing. Rapaille suggests being overweight isn’t a problem, but a solution.
Beyond these widely recognized generalities, Rapaille presents a variety of more specific cultural traits, often linked with consumer products, and that’s where his conclusions are more surprising and controversial. People stood at the table to offer toasts.
The French view is social and familial. The goal here was to get them to tell me stories with these words that would offer me further clues. Amazon Second Chance Pass it on, trade it in, give it a second life.
The Jeep was then successfully marketed as a “horse” in America. Of course, as an American author, he talks most about American. However, it did not build on the good start.
Jan 09, sampath krishna rated it it was ok. This is probably the weakest cultur of his thesis. The answers are in the Codes. I asked for help understanding the product, believing their descriptions would give me insight into what they thought of it.
Feb 18, Robyn rated it really liked it. Why are people around the world so very different? Start reading The Culture Code on your Kindle in under a minute. Want to Read saving….