September 12, 2021 0 Comments

In Branded, Alissa Quart takes us to the dark side of marketing to teens, showing readers a disturbingly fast-paced world in which adults shamelessly insinuate. For the readers still waiting for a substantive follow-up to Naomi Klein’s No Logo, this is the book. Quart, a former media columnist for the. In Branded, a fascinating and provocative study of modern-day consumerism and the teenager’s role within it, writer Alissa Quart sheds light on the increasingly.

Author: Tora Fenrizilkree
Country: Dominica
Language: English (Spanish)
Genre: Travel
Published (Last): 15 June 2016
Pages: 302
PDF File Size: 16.51 Mb
ePub File Size: 11.32 Mb
ISBN: 171-5-33518-965-6
Downloads: 85663
Price: Free* [*Free Regsitration Required]
Uploader: Tasho

Never miss an issue! I thought that Branded was interesting in that it was not solely about products being marketed to teenagers.

Engaging and thought provoking, Branded ensures that consumers will never look at the Qusrt way of doing business in the same way again. We travel to a conference on advertising to teenagers and witness the breathless and insensitive pronouncements of lecturers there.

It’s hard to convince them that you really don’t need every new “generation”, or new version on the market.

Branded: The Buying And Selling Of Teenagers – Alissa Quart – Google Books

Quart expresses repeatedly that branding is all in all degrading, and is only utilized to use their customers, but in reality many branding strategies are for a beneficial purpose and many are also marketed responsibly. View Full Version of PW. Branded is an insightful look into the world alisda advertising to children. We Were Feminists Once.

Join Kobo & start eReading today

After reading the book i feel like teens are definitely obsessed with image. It did assess the environment that I grew up in well, though, and I’d love to read an updated version. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them.

The other readers on Goodreads seemed to agree with me. In Branded, Alissa Quart illuminates the unsettling new reality of marketing to teenagers, as well as the quieter but no less worrisome forms of teen branding: Those interested in the story of advertising in the early s will find a lot to like here before moving on to a more modern, social media-centric approach.


The moral of the story is to show just how heavily America’s youth are being utilized as free workers for brand marketing. The title should be at least 4 characters long. It may be true that Ms. I think we’re all over that one Even though it was first published insome of it seemed to be out of date already.

Jan 16, Bridget Bailey rated it did not like it.

Write a customer review. It really scares me how eager we are to give away our civil liberties and let companies profit from them.

Teen liposcution has doubled; breast augmentation has increased by almost a third in the last five years. Her exploration of how teens internalize and express market logic—through a process of “self-branding” that can include teen boob jobs and kid-produced anorexia Weblogs—is original and striking. The end result is a hyper-competitive, anxious and debt-ridden generation of youths who collectively are getting locked into the cycle of labor and consumption at a significantly earlier age than their predecessors.

Recommended for those interested in early marketing to the young adult market, before the absolute explosion of social media. More By and About This Author. Even my daughters, who’ve not yet read this, think it is empty waffling, so the word on the street is not good either!

This isn’t the angle observed here. She states on in peer to peer marketing that ki The idea behind this book is noble, and something I completely agree with, teenagers and youth increasingly being pulled into and manipulated by corporate culture, but qurt Alissa Quart’s analysis, format of her argument, and her supporting points fall flat and hackneyed.


In short, this is original and cutting-edge research that should give inquisitive readers much to ponder. But we also witness the bravery of isolated and increasingly Internet-linked kids who attempt to turn the tables on the cocksure corporations that so cynically strive to manipulate them. The book was informational, and seemed thought out, but it was clear that the author, for all of her “research” did not get to the heart of what American teens are really all about. Also, I found some of the things irrelevant, like there was one part when just suddenly, in the middle of reading, I checked what the book was called because I felt like I had Brandes uninformative, I already knew most of the things said within these covers.

Alisda these problems with self-branding is potentially interesting, but she branddd let us hanging with little real connections or well-founded logic. Nov 12, Shelley M. My initial impressions of branded is that it’s a US centred, female oriented opinion piece that seeks qlissa to market the authors own anti-market bias. The Kim Kardashian Principle.

Ratings and Reviews 0 0 star ratings 0 reviews. We also meet the pockets of kids attempting to turn the tables on the cocksure corporations that so cynically strive to manipulate them. Amazon Restaurants Food delivery from local restaurants. This review has been hidden because it contains spoilers.

Oct 02, Zara rated it it was ok. A good companion read to No Logo if you’re interested in anti-marketing. The first section focuses on advertisers reaching out to the ‘tween’ market by offering them free swag in order for their input on the company’s latest goods. Books by Alissa Quart.